• Horticultural Business Management and Marketing Program - Targeted educational programs to enhance the competitive position of the New York fruit, vegetable, and ornamental horticultural industry. Online publications include:
  • Developing a Strategic Marketing Plan for Horticultural Firms
  • 2000 Cornell Greenhouse Management Conference - Grow Your Greenhouse!
  • International Competition in the Greenhouse Production of Floriculture Products -- Lessons for New York and India
  • New York Greenhouse Business Summary and Financial Analysis, 2001
  See also:
  • Greenhouse Enterprise Budget - Excel spreadsheet to help you determine profit/loss for each crop and optimal crop mix.
    
    
  • From Cornell's Department of Applied Economics and Management (AEM), a summary of 2008 commercial sales value of New York's floriculture production. See AEM's Outreach page or download the .pdf of Chapter 11 (ornamentals).
• Gardening resources - Your retail customers will appreciate this site when they plan and plant their gardens and landscapes. Includes flower and vegetable growing guides.

From Rutgers University's Farm Management page:

• Greenhouse cost of production budgets
• How much does it cost to grow a greenhouse crop? From Dr. Robin Brumfield, Rutgers University
• Developing Your Marketing Niche
• Impact of High Energy Costs and What To Do About It
• How Can Small Greenhouses Compete Against "Big Boxes"?

Starting a greenhouse business - From Paul A. Thomas and William A. Thomas, University of Georgia.

• Enhancing Profitability in Greenhouse Firms - NRAES publication